It’s not often that the original design team gets the opportunity to reposition an asset.
We made a huge splash with this project in 2025 while employed at a previous firm and we are ready for a budget-friendly but hugely impactful debut of Schrafft’s City Center - Amenities 2.0 in 2025!
This design is still inspired by the buildings candy making roots. The goal was to tone down the candy apple red and amp up the sense of cozy and hygge-vibes that everyone has come to know and love. The new furniture is intended to support working in this one-of-a-kind third space. Tenants were already taking selfies in signature pieces and declaring ownership of certain window seats on Day 1 of the unveiling.